Videos and transcripts of speeches by famous people, past and present, real and fictional
Posts tagged business: 7

iPad advertisement, 2011: “If you asked”

An Apple advertisement for the iPad, November 2011. You can find the original here on the Apple website.

VoiceoverIf you ask a parent, they might call it intuitive.

If you ask a musician, they might call it inspiring.

To a doctor, it’s groundbreaking.

To a CEO, it’s powerful.

To a teacher, it’s the future.

If you ask a child, she might call it magic.

And if you asked us, we’d say it’s just getting started.

iPad Introduction, 2010 (8 mins)

An Apple advertisement for the iPad.

A full transcript can be found on the website. Like the website, it offers companies accurate transcriptions of videos they own. Both sides have some example videos with transcripts.

Jony Ive, Senior VP, Design: You know, it’s true, when something exceeds your ability to understand how it works, it sort of becomes magical. And that’s exactly what the iPad is.

It’s hard to see how something so simple, so thin and so light could possibly be so capable.

Phil Schiller, Senior VP, Worldwide Product Marketing: The iPhone was a revolution, and we learned so much from it and developed so many amazing technologies and all the applications, the multi-touch user interface. It was truly an incredible breakthrough product. We wanted to take all of that and apply that to a whole new class of product. The iPad is the best web surfing experience, the best e-mail experience, the best photo and movie watching experience. It’s going to change the way we do the things we do every day.

Jony Ive, Senior VP, Design: The face of the product is pretty much defined by a single piece of multitouch glass, and that’s it. There is no pointing device. There isn’t even a single orientation; there’s no up, there’s no down, there’s no right or wrong way of holding it. I don’t have to change myself to fit the product; it fits me.

Scott Forstall, Senior VP, iPhone Software: We looked at the device and we decided, let’s redesign it all. Let’s redesign, reimagine and rebuild every single app from the ground up, specifically for the iPad. And with this large a display you get apps that aren’t just a little bit better than their smaller counterparts. You get apps that are order of magnitude more powerful! iPad is the best way to browse the web. For the same reasons that it just feels right to hold a book or a magazine or a newspaper in your hands as you read them, it just feels right to hold the Internet in your hands as you search it. And with a screen this large, you can just see more of the web as you’re surfing it. Take the New York Times. You can see all the top stories. They are all just right there. If you see something, you just reach out and tap it. It’s completely natural. You don’t even think about it. You just do.

iPad is a world class e-mail client that’s incredibly fun but very productive. You can go through huge quantities of e-mail really quickly, and it’s fun because you’re doing it all with your hands. When you want to compose a new message, the keyboard automatically slides up from the bottom. And this keyboard is practically the same size as a laptop’s keyboard. If you want to focus on a single message, just rotate to portrait and everything else gets out of the way so you can concentrate on the content you care about.

iPad is absolutely the best way to view and share your photos. You see every one of your albums there, as just a stack of photos, and you can just pinch open to peek in a stack, or just pinch it open and look at all your photos. If you want to share with a friend, you can just flip over the iPad, and the iPad automatically flips the photo to the correct orientation.

This is an unbelievable device for watching video. The user interface we built for this is just fun. When you see something, you touch it with your finger and it starts playing. There is no delay. The quality of this video is amazing. You can double tap, fill the whole screen. We also built an incredible map application on here. It’s really fast. And we created a calendar application like nothing you’ve ever seen on a computer before. Another app we’re really excited about is called iBooks. When you couple books with a hi-res color display, reading an e-book is just such a pleasure. Not only can you read books on it, but the UI actually flips over to reveal a bookstore behind it. And with a tap of your finger, you can purchase and download a book and immediately start reading it. So now we have three phenomenal stores on the iPad: The iTunes store, the App Store, and now the iBook store. We built the iPad to run virtually every one of the more than 140,000 apps available in the App Store as well as the ones you’ve already downloaded on your iPhone. So the apps you use every day and all the games you love playing are right on your iPad right out of the box. Plus, with the release of the iPad SDK, developers will be building apps specifically for the iPad. So there’s going to be a whole new gold rush for app developers.

Bob Mansfield, Senior VP, Hardware: The iPad is the most advanced piece of technology that I’ve ever worked on at Apple.

The innovation of the product really starts with multitouch itself. This multitouch is the largest that we’ve ever built in a product. And it’s on multitouch of this size that you really feel the power and performance that multitouch can offer.

By putting well over 1,000 sensors in this multitouch design, the level of multitouch accuracy that the customer will experience is unprecedented. When you take the product out of the box and hit the power button, the display immediately comes to life. And I think our customers’ experience with that will be, Wow, this is a really vibrant display. The back lighting system is LED, and LED is what gives you the crispness and color quality in the display itself. Beyond that we use IPS technology. IPS is a premium display technology that gives you not only a great experience looking directly at the device, but also off angle, when you’re sharing the device with someone else.

The reason why this product responds so well and you really feel the performance of it is because of the custom silicon that we designed for this product. That silicon is called A4, and it’s really built by our hardware team in concert with our software team. What that gives you is a level of performance that you can’t achieve any other way. It also gives you the efficiency to achieve a battery that lasts all day long. Apple’s the one place that you can really do this. We build battery technology, we build chip technology, we build software, and we bring all those things together in a way that no one else can do it.

Phil Schiller, Senior VP, Worldwide Product Marketing: One of the most important features we designed in the iPad was an affordable price. Usually when you get the brand-new latest technology it starts at a high price, and over time it gets more affordable, works its way down. We wanted to do it differently. We wanted to take all this advanced technology of hardware and software, do everything we could to get it into the hands of as many people as possible right from the start. The iPad starts at just 499. That’s really exciting.

Jony Ive, Senior VP, Design:The iPad on one hand is clearly way bigger than just a new product. This is a new category. But yet, millions and millions of people are going to be instantly familiar with it; they’re going to know how to use it. In many ways this defines our vision, our sense of what’s next.

iPad Advertisement, 2011: “Love”

An Apple advertisement for the iPad, November 2011. You can find the original here on the Apple website.

VoiceoverFor some, it’s a life long passion.

For others, it’s something discovered yesterday.

We all have things that speak to us. They drive us to get up early, and stay up late.

Getting lost in the things we love has never felt quite like this

NPR: “Beyond Cute Babies: How To Make Money On YouTube”

NPR (National Public Radio) “All Tech Considered.” In this April 2011 program, Tamara Keith from discusses ways to make money on Youtube.


YouTube is best known for viral videos of babies and kittens. But there are thousands of decidedly less cute and more practical videos racking up the views. As NPR’s Tamara Keith reports, how-to videos are extremely popular these days and at least some makers of these videos are actually making money.

Tamara Keith (

Want to know how to crochet a flowersolve a Rubik’s Cube? or make a paper airplane? Or maybe you need something more basic, like how to scramble an egg.

Even how to use clip-in hair extensions

That’s Sara White, aka SaraSweetie99, a first grade teacher in Charleston, West Virginia. White says she posted her first video about hair extensions because she couldn’t find a good instructional video on YouTube. When the clicks started adding up, she started adding new videos, and eventually joined the YouTube partner program, where Youtube shares ad revenue with people who post videos regularly.

“I thought, ‘Well, I won’t make that much money from it,'” White says. “You know, I thought I’ll make a couple dollars a month. But I was like, ‘Wow, this is really cool.’ I don’t have to get a second job now.”

Making Over $100,000

This is a common experience among YouTube’s 15,000 or so partners, says the company’s Annie Baxter.

“A lot of YouTubers describe themselves as accidental entrepreneurs.”

YouTube says there are hundreds of people who make more than $100,000 a year on their videos. Baxter says instructional videos are on the rise.

Geoff Dorn knows that well. He’s the man behind a series of videos on how to tie a tie.

In the video, you can’t see Dorn’s face — just a close-up of his neck, his white dress shirt and pale blue tie.

“Yeah, that was shot in my kitchen,” Dorn says. “I think I had – I tacked a white sheet up against what was a red wall.”

That incredibly dry video has been viewed six million times. He also has videos on the full Windsor, the half Windsor, the Shelby knot and the bow tie. Dorn says he can pay his property taxes each year with the money he gets from Youtube.

“It’s nice to get paid for doing absolutely nothing, or doing something once.”

Dorn lives in Portland, Oregon, and works in finance, and does actually wear a tie to work every day. But that’s not why he decided to make videos about tying ties.

“You know, any entrepreneur gets an idea that they want to make whatever, donuts — they want to make whatever they think they’re good at,” Dorn says. “But what you really should do is figure out what the market is and make that.”

He says he made these videos because he knew there was a demand for them.

Dorn’s videos seem to lack personality by design. Sean Plott’s videos are all about personality.

Plott has a daily Web show that focuses on the computer gameStarcraft II. His mission: helping a growing community of fellow players get better at the game.

In his videos, Plott goes by his gaming handle Day[9]. He says they really took off when he started talking more about himself more.


“It wasn’t just Day[9] analytical nerd who just sat down and only talked about how to improve and how to learn. It became this edutainment show and that helped tremendously.”

So much so that when Plott finishes his master’s degree at the University of Southern California later this year, he plans to make this Web show his full-time job.

Tamara Keith, NPR News, Washington.

Larry Page: University of Michigan Commencement Address, 2009

Larry Page’s University of Michigan Commencement Address, May 2009. Larry Page is one of the co-founders of Google

The transcript is from the google press website

Larry Page: Class of 2009! I don’t think I heard you! Class of 2009! First I’d like you to get up, wave and cheer your supportive family and friends! Show your love!

It is a great honor for me to be here today.

Now wait a second. I know: that’s such a cliché. You’re thinking: every graduation speaker says that – It’s a great honor. But, in my case, it really is so deeply true – being here is more special and more personal for me than most of you know. I’d like to tell you why.

A long time ago, in the cold September of 1962, there was a Steven’s co-op at this very university. That co-op had a kitchen with a ceiling that had been cleaned by student volunteers every decade or so. Picture a college girl named Gloria, climbing up high on a ladder, struggling to clean that filthy ceiling. Standing on the floor, a young boarder named Carl was admiring the view. And that’s how they met. They were my parents, so I suppose you could say I’m a direct result of that kitchen chemistry experiment, right here at Michigan. My Mom is here with us today, and we should probably go find the spot and put a plaque up on the ceiling that says: “Thanks Mom and Dad!”

Everyone in my family went to school here at Michigan: me, my brother, my Mom and Dad – all of us. My Dad actually got the quantity discount: all three and a half of his degrees are from here. His Ph.D. was in Communication Science because they thought Computers were just a passing fad. He earned it 44 years ago. He and Mom made a big sacrifice for that degree. They argued at times over pennies, while raising my newborn brother. Mom typed my Dad’s dissertation by hand, kind of ironic in a computer science dissertation. This velvet hood I’m wearing, this was my Dad’s. And this diploma that I have here, just like the one you’re are about to get, this was my Dad’s. And my underwear, … oh never mind, sorry.

My father’s father worked in the Chevy plant in Flint, Michigan. He was an assembly line worker. He drove his two children here to Ann Arbor, and told them: That is where you’re going to college. Both his kids actually did graduate from Michigan. That was the American dream. His daughter, Beverly, is also with us today. My Grandpa used to carry an “Alley Oop” hammer – a heavy iron pipe with a hunk of lead melted on the end. The workers made them during the sit-down strikes to protect themselves. When I was growing up, we used that hammer whenever we needed to pound a stake or something into the yard. It is wonderful that most people don’t need to carry a heavy blunt object for protection anymore. But just in case, I have it here.

My Dad became a professor at uh… Michigan State, and I was an incredibly lucky boy. A professor’s life is pretty flexible, and he was able to spend oodles of time raising me. Could there be any better upbringing than a university brat?

What I’m trying to tell you is that this is WAY more than just a homecoming for me. It’s not easy for me to express how proud I am to be here, with my Mom, my brother and my wife Lucy, and with all of you, at this amazing institution that is responsible for my very existence. I am thrilled for all of you, and I’m thrilled for your families and friends, as all of us join this great, big Michigan family I feel I’ve been a part of all of my life.

What I’m also trying to tell you is that I know exactly what it feels like to be sitting in your seat, listening to some old gasbag give a long-winded commencement speech. Don’t worry. I’ll be brief.

I have a story about following dreams. Or maybe more accurately, it’s a story about finding a path to make those dreams real.

You know what it’s like to wake up in the middle of the night with a vivid dream? And you know how, if you don’t have a pencil and pad by the bed to write it down, it will be completely gone the next morning?

Well, I had one of those dreams when I was 23. When I suddenly woke up, I was thinking: what if we could download the whole web, and just keep the links and… I grabbed a pen and started writing! Sometimes it is important to wake up and stop dreaming. I spent the middle of that night scribbling out the details and convincing myself it would work. Soon after, I told my advisor, Terry Winograd, it would take a couple of weeks to download the web – he nodded knowingly, fully aware it would take much longer but wise enough to not tell me. The optimism of youth is often underrated! Amazingly, I had no thought of building a search engine. The idea wasn’t even on the radar. But, much later we happened upon a better way of ranking and we made a really great search engine, and Google was born. When a really great dream shows up, grab it!

When I was here at Michigan, I had actually been taught how to make dreams real! I know it sounds funny, but that is what I learned in a summer camp converted into a training program called Leadershape. Yeah, we got a few out there. Their slogan is to have a “healthy disregard for the impossible”. That program encouraged me to pursue a crazy idea at the time: I wanted to build a personal rapid transit system on campus to replace the buses. Yeah, you’re still working on that, I hear. It was a futuristic way of solving our transportation problem. I still think a lot about transportation – you never loose a dream, it just incubates as a hobby. Many things that people labor hard to do now, like cooking, cleaning, and driving will require much less human time in the future. That is, if we “have a healthy disregard for the impossible” and actually build the solutions.

I think it is often easier to make progress on mega-ambitious dreams. I know that sounds completely nuts. But, since no one else is crazy enough to do it, you have little competition. In fact, there are so few people this crazy that I feel like I know them all by first name. They all travel as if they are pack dogs and they stick to each other like glue. The best people want to work on the big challenges. That is what happened with Google. Our mission is to organize the world’s information and make it universally accessible and useful. How can that not get you excited? But we almost didn’t start Google because my co-founder Sergey and I were too worried about dropping out of the Ph.D. program. None of you had that issue, it seems. You are probably on the right track if you feel like a sidewalk worm during a rainstorm! That is about how we felt after we maxed out three credit cards buying hard disks off the back of a truck. That was actually the first hardware for Google. Parents and friends: more credit cards always help. What is the one sentence summary of how you change the world? Always work hard on something uncomfortably exciting!

As a Ph.D. student, I actually had three projects I wanted to work on. Thank goodness my advisor said, “Why don’t you work on the web for a while”. He gave me some seriously good advice because the web was growing with people and activity, even in 1995! Technology and especially the internet can really help you be lazy. Lazy? What I mean is a group of three people can write software that millions can use and enjoy. Can three people answer the phone a million times a day? Find the leverage in the world, so you can be truly lazy!


Overall, I know it seems like the world is crumbling out there, but it is actually a great time in your life to get a little crazy, follow your curiosity, and be ambitious about it. Don’t give up on your dreams. The world needs you all!

So here’s my final story:

On a day like today, you might feel exhilarated — like you’ve just been shot out of a cannon at the circus – and even invincible. Don’t ever forget that incredible feeling. But also: always remember that the moments we have with friends and family, the chances we have to do things that might make a big difference in the world, or even to make a small difference to the ones we love — all those wonderful chances that life gives us, life also takes away. It can happen fast, and a whole lot sooner than you think.

In late March 1996, soon after I had moved to Stanford for grad school, my Dad had difficulty breathing and drove to the hospital. Two months later, he died. I was completely devastated. Many years later, after a startup, after falling in love, and after so many of life’s adventures, I found myself thinking about my Dad. Lucy and I were far away in a steaming hot village walking through narrow streets. There were wonderfully friendly people everywhere, but it was a desperately poor place – people used the bathroom inside and it flowed out into the open gutter and straight into the river. We touched a boy with a limp leg, the result of paralysis from polio. Lucy and I were in rural India – one of the few places where polio still exists. Polio is transmitted fecal to oral, usually through filthy water. Well, my Dad had polio. He went on a trip to Tennessee in the first grade and caught it. He was hospitalized for two months and had to be transported by military DC-3 back home – his first flight. My Dad wrote, “Then, I had to stay in bed for over a year, before I started back to school”. That is actually a quote from his fifth grade autobiography. My Dad had difficulty breathing his whole life, and the complications of polio are what took him from us too soon. He would have been very upset that polio still persists even though we have a vaccine. He would have been equally upset that back in India we had polio virus on our shoes from walking through the contaminated gutters that spread the disease. We were spreading the virus with every footstep, right under beautiful kids playing everywhere. The world is on the verge of eliminating polio, with 328 people infected so far this year. Let’s get it eradicated soon. Perhaps one of you will do that.

My Dad was valedictorian of Flint Mandeville High School in 1956 class of about 90 kids. I happened across his graduating speech recently, and it blew me away. 53 years ago my Dad said: “…we are entering a changing world, one of automation and employment change where education is an economic necessity. We will have increased periods of time to do as we wish, as our work week and retirement age continue to decline [and we wish that were true]. … We shall take part in, or witness, developments in science, medicine, and industry that we can not dream of today. … It is said that the future of any nation can be determined by the care and preparation given to its youth. If all the youths of America were as fortunate in securing an education as we have been, then the future of the United States would be even more bright than it is today.”

If my Dad was alive today, the thing I think he would be most happy about is that Lucy and I have a baby in the hopper. It’s here.. I think he would have been annoyed that I hadn’t gotten my Ph.D. yet (thanks, Michigan!). Dad was so full of insights, of excitement about new things, that to this day, I often wonder what he would think about some new development. If he were here today – well, it would be one of the best days of his life. He’d be like a kid in a candy store. For a day, he’d be young again.

Many of us are fortunate enough to be here with family. Some of us have dear friends and family to go home to. And who knows, perhaps some of you, like Lucy and I, are dreaming about future families of your own. Just like me, your families brought you here, and you brought them here. Please keep them close and remember: they are what really matters in life.

Thanks, Mom; Thanks, Lucy.
And thank you, all, very much.